NAICS 339930

Overview

The North American Industry Classification System (NAICS) is the federal standard for classifying business establishments to support the collection, analysis, and publication of U.S. economic statistics. Developed under the Office of Management and Budget and adopted in 1997 to replace SIC, NAICS was jointly created by the U.S. Economic Classification Policy Committee, Statistics Canada, and Mexico’s INEGI to ensure cross-country comparability. The current official vintage is 2022. ¹

NAICS 339930 covers establishments primarily engaged in manufacturing dolls, doll parts and clothing, action figures, toys, games (including electronic), hobby kits, and children’s vehicles other than metal bicycles and tricycles. It is used across federal statistical programs and in procurement classification to distinguish this production from neighboring industries such as sporting goods, bicycles, and media/software. ²

See also on G2X:

• NAICS 339930 overview
• PSC 7820 Games, Toys, and Wheeled Goods
• NAICS 339920 Sporting and Athletic Goods Manufacturing

What this NAICS covers

• Manufacturing complete dolls, doll parts, and doll clothing. ²
• Producing action figures and stuffed or non-stuffed toy figures. ²
• Manufacturing board, card, and tabletop games. ²
• Building electronic games, including gaming consoles, handheld video game devices, and other electronic game hardware. ²
• Producing hobby and craft model kits intended as toys (e.g., plastic model sets). ²
• Manufacturing children’s vehicles and wheeled toys (e.g., scooters, wagons) except metal bicycles and tricycles. ²
• Toy musical instruments and other toy versions of consumer goods. ²

Related NAICS and PSC codes

Type	Code	Descriptor
NAICS	339920	Sporting and Athletic Goods Manufacturing
NAICS	336991	Motorcycle, Bicycle, and Parts Manufacturing (metal bicycles/tricycles)
NAICS	339999	All Other Miscellaneous Manufacturing (e.g., coin-/card-operated game machines)
PSC	7820	Games, Toys, and Wheeled Goods

Boundary clarifications (2022 NAICS)

• Metal bicycles and tricycles are classified in NAICS 336991; children’s vehicles except these metal products belong in NAICS 339930. ²
• Sporting and athletic goods belong in NAICS 339920, not NAICS 339930. ²
• Coin- or card-operated game machines fall under NAICS 339999, not NAICS 339930. ²
• Mass reproduction of electronic video game media is in NAICS 334610; publishing (or publishing and reproducing) game software is NAICS 513210. ²

Frequently asked questions

• What products are in scope for NAICS 339930?
  NAICS 339930 includes dolls, doll clothes and parts, action figures, toys, games (including electronic), hobby kits, and children’s vehicles other than metal bicycles and tricycles. It is a manufacturing code, not retail. ²
  See also on G2X: NAICS 339930 overview.

• Are electronic gaming consoles included in NAICS 339930?
  Yes. The 2022 NAICS manual states games “including electronic, such as gaming consoles and devices and handheld video games” are within NAICS 339930. Software publishing and media reproduction are excluded to NAICS 513210 and 334610, respectively. ²
  See also on G2X: NAICS 339930; NAICS 513210.

• Which PSCs commonly align with toy and game end items?
  Within Group 78 (Recreational and Athletic Equipment), PSC 7820 “Games, Toys, and Wheeled Goods” includes dolls, doll carriages, playing cards, and similar items and is frequently paired with NAICS 339930. ³
  See also on G2X: PSC 7820.

• How does NAICS 339930 differ from sporting goods manufacturing?
  Sporting and athletic goods are assigned to NAICS 339920. Toy or game items remain in NAICS 339930; athletic apparel and footwear are classified elsewhere in apparel/footwear sectors per NAICS cross-references. ²
  See also on G2X: NAICS 339920.

• What is the current NAICS vintage used by Census programs?
  The Census Bureau’s programs are transitioning to the 2022 NAICS vintage, with full adoption targeted by the end of calendar year 2027; select programs already publish on 2022 NAICS. ⁴
  See also on G2X: NAICS 339930 overview.

Useful resources

• U.S. Census Bureau — NAICS main page and 2022 resources. ¹
• 2022 NAICS Manual (official industry descriptions, including 339930). ²
• GSA — Product and Service Code (PSC) Manual (see Group 78/PSC 7820). ³
• Census — Implementation of the 2022 NAICS (timeline and adoption). ⁴

References

1. U.S. Census Bureau. North American Industry Classification System (NAICS). https://www.census.gov/naics
2. U.S. Census Bureau. 2022 NAICS Manual (United States). https://www.census.gov/naics/reference_files_tools/2022_NAICS_Manual.pdf
3. U.S. General Services Administration. Product and Service Code (PSC) Manual (April 2025). https://www.acquisition.gov/sites/default/files/manual/PSC%20Manual%20April%202025.pdf
4. U.S. Census Bureau. The Census Bureau’s Implementation of the 2022 NAICS. https://www.census.gov/library/reference/code-lists/naics/2022/implementation-timeline.html