Business Development
Strategies for preserving work, building relationships, and finding partnership opportunities during challenging times.
Preserving Work and Relationships
Documentation and Knowledge Preservation
- Iteratively create and maintain case studies and past performance documentation to strengthen your competitive position
- Establish clear documentation processes for deliverables and project outcomes
- Document processes, workflows, and institutional knowledge in accessible formats
- Maintain regular communication with clients to strengthen relationships during uncertain times
- Guide to Preparing and Maintaining Impactful Past Performance for Government Contractors - Comprehensive guide for documenting and maintaining effective past performance records to strengthen your competitive position
- 5 Tips for Program Validation Support - Guide for creating living documentation to demonstrate program value and ROI in public sector work, helping validate program necessity and impact during audits
Client Relationship Management
- Maintain a list of several contacts on the client side for every contract
- Schedule regular check-ins with key stakeholders to stay informed about potential changes
- Provide exceptional value and service to strengthen your position as an essential partner
- Be proactive in addressing client concerns and offering solutions to emerging challenges
Partnership Opportunities
Strategic Partnerships
- Develop partnership networks to pursue opportunities at federal, state, and local levels
- Consider joint ventures or teaming agreements to expand capabilities and market reach
- Explore mentor-protégé relationships with larger or more established firms
- Attend industry events and networking sessions to connect with potential partners
SBA All Small Mentor-Protégé Program - Provides opportunities for small businesses to gain valuable business development assistance from experienced government contractors
Market Diversification
Expanding Your Market
- Research opportunities in adjacent markets or sectors that align with your core competencies
- Consider state and local government contracts as alternatives to federal work
- Explore commercial sector opportunities that leverage your expertise
- Develop new service offerings that address emerging needs in the market
Robb Wong's insights - Discusses challenges and opportunities for small businesses in government contracting (GovCon)
Business Development Resources
Tools and Resources
- Government Contracts Navigator - Navigate government contracting, including insights into regulations, compliance, and opportunities
- SBA Federal Contracting Resources - Comprehensive resources for small businesses seeking federal contracts
- GSA Small Business Resources - Information on GSA schedules and other contracting vehicles for small businesses
- Association of Procurement Technical Assistance Centers - Free or low-cost assistance to businesses seeking government contracts
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