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The G2X Research Team

Tracking Industry Moves with G2Xchange to Spot Key Decision-Makers

Changelog

Pain Point: Understanding who the right decision-makers are in both government agencies and contracting companies is a constant challenge. Knowing who holds the power to make purchasing decisions and when shifts occur is crucial for identifying new opportunities and positioning your organization effectively.

How G2Xchange Solves It:

With G2Xchange’s comprehensive database of personnel, leadership changes, and strategic shifts, you can track the key players within both agencies and contractors. By setting up alerts and using G2Xchange’s filters, you gain early insights into who is making decisions, allowing you to engage proactively and capture the right opportunities.

Steps to Track Industry Moves:

  1. Identify Key Decision-Makers Using G2Xchange’s Advanced SearchUse G2Xchange’s advanced search features to filter through agencies and contractors, identifying the right contacts in positions of influence. From contracting officers to program managers, you can track the key personnel that align with your business objectives.
  2. Set Up Custom Alerts for Personnel ShiftsOne of the most valuable features is the ability to set up alerts for leadership changes. Whether it’s a new hire, promotion, or strategic partnership, G2Xchange will notify you in real-time, giving you a head start on engaging with the right decision-makers as they come into power.
  3. Monitor Key Partner and Competitor MovementsWatch for hiring trends in your competitors’ organizations. If a competitor hires a top talent with specific expertise, it may signal a shift in their focus or capabilities. You can use this information to adjust your strategies or identify potential collaboration opportunities.
  4. Engage with New Leaders EarlyOnce you’ve identified key decision-makers, reach out with personalized messaging that speaks to their strategic objectives and your value proposition. Establish a connection before they get too entrenched in their role, giving you an advantage over competitors who may be slower to react.
  5. Leverage Industry Relationships to Gain IntelYour relationships with industry partners and customers can also provide insights into shifts in leadership or new decision-makers. Use your G2Xchange profile to build these relationships and gather market intelligence that will keep you ahead of the curve.

Workflow to integrate into your process:

  1. Log into G2Xchange and select your market (Health, FedCiv, Defense)
  2. Under Categories, select Industry Moves
  3. Under Agencies, select your target agency
  4. Find new additions at the leadership level
  5. Click through to LinkedIn and reach-out for a meeting!

Why It Works:

By tracking and understanding industry moves, you can more effectively target the right people at the right time, positioning your business to win new contracts and expand your network.